TRENDS AND PROSPECTS OF INTERNET BANKING IN UKRAINE

Rostyslav D. Bala, Lida P. Bondarenko

Abstract


The article describes the Internet banking using of Ukrainian banks. Relevance and importance of online banking services as the dominant direction of banking innovation are formulated. Additionally, the main advantages and benefits of online banking increased use are characterized and systematized separately for banks and customers. The market research of Ukrainian Internet banking are made: the number of banks that use internet banking, services offered online, quality of performance of these services and the system in general, target consumer groups. Besides, each of these components are described in details. Moreover, the key issues of Ukrainian banks in Internet banking are elucidated, the ways to address them using foreign experience are offered. Finally the prospects and directions of online banking services further development in Ukraine are made.


Keywords


banks; internet banking; online banking; online credit management; online deposits management.

References


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DOI: https://doi.org/10.18371/fcaptp.v2i23.121153

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ISSN (print) 2306-4994, ISSN (on-line) 2310-8770