DOI: https://doi.org/10.18371/fcaptp.v3i26.143865

FEATURES OF DEPOSIT PRODUCTS IN MODERN CONDITIONS OF THE BANKING MARKETOF UKRAINE

O. Yu. Sova

Abstract


During the years of functioning of the banking sector of Ukraine, the deposit market reacted sensitively to the crisis situations of the economic and political spheres, when depositors, losing confidence in banking institutions, took money from deposit accounts. In conditions of economic instability, such a massive withdrawal of financial resources has significantly worsened the liquidity of banks. The urgent task is the search for an optimal variant of the formation of bank resources.

The author studies the key aspects of deposit operations taking into account the tendencies and paradigms of the development of the banking sector in Ukraine. When forming a deposit policy of a commercial bank, the top-management has set certain goals - increasing the volume of the resource base, minimizing the costs of attracting resources, maintaining the regulatory level of liquidity, etc. According to the analysis of the banking sector and strategies of the formation of deposit portfolios by specific commercial banks of Ukraine, the main problems of attraction of deposit funds were identified.

The attention is paid to the methods of assessing the level of dollarization of deposits, one of which calculated the dependence of the kind of deposit on the type of currency on the domestic banking deposit market. The article analyzes the dynamics of deposit resources of domestic commercial banks in the context of various classification characteristics. It is revealed that unofficial dollarization is widespread in Ukraine due to the constant demand for foreign currency. The share of deposits in foreign currency in the total amount of deposit resources for 2013—2018 was in the range of 37—4 %.It was emphasized that during the investigated period the share of deposits for more than one year decreasesin the structure of deposits by terms of placement.

The reasons, restraining expansion of volumes of deposit services, and directions of improvement of deposit policy of commercial banks are determined. It is emphasized that the strategy of depositing the formation of bank resources should be aimed at adapting the instruments of deposit policy to the changing environment of the banking services market, ensuring the multivariate conditions of placing bank deposits.


Keywords


banking system; banking market; bank; attracted resources; passive operations; deposit policy; deposit service; deposit.

References


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ISSN (print) 2306-4994, ISSN (on-line) 2310-8770