• G. Azarenkova V. N. Karazin Kharkiv National University
  • O. Golovko V. N. Karazin Kharkiv National University
  • K. Oriekhova V. N. Karazin Kharkiv National University
  • N. Hnyp V. N. Karazin Kharkiv National University
  • S. Klepikova NTU «Kharkiv Polytechnic Institute»



overseas investments, competitors, products assortment, product exports, operating costs, labour force, fixed assets, business activity


One of the most significant problems of modern Ukraine is the stability of economic development. Attraction of overseas investments has significant impact on the state and dynamics of Ukrainian economy, ensures scientific and technological progress, economic growth, creation of additional and preservation of existing jobs, promotes intensification of business activity.

The attractiveness of overseas investments in the economic activity of the enterprise was assessed in this punlication. The features of this process from existing is the evaluation of 6 components: competitors, product range and export, operating expenses, the state of fixed assets and the workforce.

As the result on evaluation, problems and ways to increase the efficiency on attracting foreign investment in the company economic activity, its strengths and weaknesses have been identified, and measures have been proposed to improve the process on making informed management decisions related to ensuring investment attractiveness in modern farming conditions.

In order to increase overseas investment and expand scope of their using in enterprise economic activity, it is advisable to develop organizational and economic mechanism. It should be combined different functional blocks: institutional and legal, monetary, tax and territorial-organizational. It should be bring together the components of the organizational and economic mechanism and provide the vector approach on formation favourable conditions for attracting overseas investment in enterprises economic activity.

Overseas investment is financial resource, that will be helping to increase enterprises efficiency, the development of relevant territories and cities, to improve the social protection of citizens.

Attracting overseas investment into enterprise economic activity taking into account competitors, assortment and export of products, operating expenses, the state of fixed assets and labour will be creating opportunities to improve the investment environment in state and increase the flow of overseas direct investment in short future.

Author Biographies

G. Azarenkova, V. N. Karazin Kharkiv National University

Doctor of Economics, Professor

O. Golovko, V. N. Karazin Kharkiv National University

Ph. D. in Economics, Associate Professor

K. Oriekhova, V. N. Karazin Kharkiv National University

Ph. D. in Economics, Associate Professor

N. Hnyp, V. N. Karazin Kharkiv National University

Ph. D. in Economics, Associate Professor

S. Klepikova, NTU «Kharkiv Polytechnic Institute»

Ph. D. in Economics, Senior Lecturer


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