IMPROVING FINANCIAL STRATEGY TO ENSURE THE STABILITY OF THE ENTERPRISE

G. M. Azarenkova, O. G. Golovko, V. A. Ponomarenko

Abstract


The successful operation of a business requires the timely identification of trends in the development of financial condition and potential use of financial opportunities. That is why stability is characteristic exclusively of the strongest companies in which it has been effectively implemented strategic financial management. A key element of the process of strategic financial management is the financial strategy of the enterprise. The aim of the article is the search for tools to improve financial strategy to ensure stability through the construction of economic-mathematical forecasting model key indicators of the enterprise. One of the key indicators of success of any airport is the passenger traffic. From its value depends on the income of the airport, which is among the financial indicators of enterprise activity is the key. We consider it expedient to use the model of Holt-Unters (the Holt-Winters model) to predict the values of a measure of passenger traffic. Obtained the predicted values of the passenger flow of the enterprise allow to improve the system of strategic management of the financial activities of the enterprise. Focusing on these figures, the company will be able effectively to plan their financial activities, which is a prerequisite for the development of effective financial strategies.


Keywords


financial strategy; ridership; multiplicative model Holt-Winters

References


Ponomarenko, V. A. (2013). Multyplikatyvna model Holta-Uintersa u prohnozuvanni pasazhyropotoku Mizhnarodnoho aeroportu “Kharkiv”. Problemy i perspektyvy rozvytku suchasnoi economiky.

Mizhnarodnyi aeroport “Kharkiv”. Available at http://hrk.aero

Chatfield, Ch.(1988). Holt-Winters Forecasting: Some Practical Issues. Journal of the Royal Statistical Society. Series D (The Statistician), 37, (2), 129–140.

Winters, P. R. (1960). Forecasting sales by exponentially weighted moving averages. Management Science, 6. (3), 324–342.

Holt, C. C. (1957). Forecasting trends and seasonals by exponentially weighted moving averages. O.N.R. Memorandum, Carnegie Inst. of Technology, 2, 29–30.

Azarenkova, G. M., Golovko, O. G., & Ponomarenko, V. A. (2014). Finansovaia stabilnost kompanii. Sushchnost i mekhanizm obespecheniia. LAP LAMBERT Academic Publishing ist ein Imprint der OmniScriptum GmbH & Co.


GOST Style Citations


Пономаренко, В. О. Мультиплікативна модель Хольта-Уінтерса у прогнозуванні пасажиропотоку Міжнародного аеропорту «Харків» [Текст] / В. О. Пономаренко // Збірник тез доповідей ІІІ Міжнародної студентської науково-практичної конференції «Проблеми і перспективи розвитку сучасної економіки». – Севастополь, 2013. – С. 483–485.

Міжнародний аеропорт «Харків» [Електронний ресурс] : офіційний веб-сайт. – Режим доступу: http://hrk.aero.

Chatfield, Ch. Holt-Winters Forecasting: Some Practical Issues [Text] / Ch. Chatfield, M. Yar // Journal of the Royal Statistical Society. Series D (The Statistician). – 1988. – Vol. 37. – № 2. – P. 129–140.

Winters, P. R. Forecasting sales by exponentially weighted moving averages [Text] / P. R. Winters // Management Science. – 1960. – Vol. 6. – № 3. – P. 324–342.

Holt, C. C. Forecasting trends and seasonals by exponentially weighted moving averages [Text] / C. C. Holt // O.N.R. Memorandum, Carnegie Inst. of Technology. – 1957. – № 2. – P. 29–30.

Азаренкова, Г. М. Финансовая стабильность компании. Сущность и механизм обеспечения [Текст] / Г. М. Азаренкова, Е. Г. Головко, В. А. Пономаренко ; LAP LAMBERT Academic Publishing ist ein Imprint der OmniScriptum GmbH & Co. KG Heinrich-Böcking-Str.6–8, 66121 Saarbrücken, Deutschland, 2014. – 89 c.





DOI: https://doi.org/10.18371/fcaptp.v1i18.46135

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Copyright (c) 2015 G. M. Azarenkova, O. G. Golovko, V. A. Ponomarenko

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ISSN (print) 2306-4994, ISSN (on-line) 2310-8770